The Fundamentals of Branding
Melissa Davis
The Fundamentals of Branding offers an overview of the foundations for building, developing and maintaining brands. Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. It is also a discipline that is rapidly evolving, affected by technological advancements and a constantly shifting social context. This title is designed to give readers a broad understanding of the stages and methodologies adopted in the brand development process.
年:
2009
出版商:
AVA Publishing
語言:
english
頁數:
186
ISBN 10:
2940373981
ISBN 13:
9782940373987
文件:
PDF, 11.74 MB
IPFS:
,
english, 2009
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